True Cosmetics To Be Featured At San Diego’s Newest Luxury Spa, The Catamaran Spa
SAN DIEGO, California (March 2005) – The exciting and exclusive new TRUE Cosmetics product line has been selected as the luxury skin care system to be offered at the Catamaran Spa. The Catamaran Spa, San Diego’s newest luxury spa, is slated to open May 2005.
“TRUE Cosmetics are revolutionary, the best of the best, and they fit exactly with our vision for the Catamaran Spa,” said Darcie DeBartelo, Corporate Director of Spa for Evans Hotels of San Diego, California. “We strive to offer our guests the very finest in wellness and beauty care. And that’s what TRUE is, a dramatic advance in skin protection and anti-aging blended with pure time-honored skin care secrets.”
Designed exclusively for the spa market, TRUE is a skin care and cosmetics line featuring Idebenone, a super antioxidant that is a breakthrough ingredient in the U.S. market. Idebenone behaves like the well-known antioxidant Co-Enzyme Q10 and the potent depigmenting agent hydroquinone, delivering a new level of skin protection combined with dramatic de-aging benefits. While Idebenone fights the aging process from the start, it actively reduces the visible signs of aging and prevents them, too.
“We’re really thrilled about Idebenone,” said Michelle Balmer, who founded TRUE Cosmetics along with fellow aestheticians and cosmetic industry veterans Deirdre Burke and Alphonse Wiebelt. “We think it’s going to revolutionize the cosmetic industry.” Idebenone rates 95 on the 100-point Environmental Protection Factor™ scale, an independent scale that is the equivalent of the SPF measurement for antioxidants. Only Vitamin E, at 80 EPF, is even close.
Including both skin care and makeup, the TRUE Cosmetics line offers six collections that address specific and changing skin care needs, completed with essential daily products. From the array of products in the TRUE line, the skin care experts at the Catamaran Spa will design a TRUE system perfectly suited to each individual spa guest.
“We’ve been working tirelessly to create the perfect shades and colors for our makeup line,” said TRUE co-founder Alphonse Wiebelt. “This makeup is truly amazing.” TRUE makeup taps into Idebenone and other skin-perfecting ingredients to improve skin not only when makeup is on, but when it is off. The true-to-skin formulas are offered in ideal shades and finishes, all applied with an extensive set of quality precision brushes. Prices range from $12 to $90.
“We couldn’t be more excited to be carrying TRUE at the Catamaran Spa,” said Corporate Director of Spas DeBartelo. The Catamaran Spa offers state-of-the-art facilities for relaxation and exercise in the tropical beauty of the Catamaran’s grounds. Like its renowned sister facility at The Lodge at Torrey Pines, the Spa will feature a complete line of restorative treatments including therapeutic and meditative massages, facials, body wraps, Vichy shower and hydrotherapy.
The Catamaran Resort Hotel is owned and operated by Evans Hotels, San Diego. For reservations call 800-422-8386, or for further information please contact the Steve Pelzerat (858) 777-6712, firstname.lastname@example.org, or visit www.catamaranresort.com/spa/.